Glossary
Non-Renewal
A carrier's decision not to offer renewal terms when a policy expires, ending the relationship at the end of the current term.
Non-renewal differs from cancellation: coverage runs to its natural expiration rather than stopping early. Carriers non-renew for loss history, appetite changes, or wholesale withdrawal from a class or geography, and most states require advance notice.
For the agency, non-renewal is a remarketing deadline. It is also a book-level signal — a cluster of non-renewals from one carrier usually means an appetite shift that will affect many accounts, not just one.
See also
- Cancellation — The termination of a policy before its expiration date, initiated by the insured or by the carrier for reasons such as n…
- Renewal Retention — The share of expiring policies or premium an agency keeps at renewal, the single clearest measure of book health.
- Carrier Appointment — The contractual authority granted by an insurer allowing an agency to sell and service its products, with agreed commiss…